Back to the future

Ford Store Eklanda is the latest acquisition within the Hedin Bil auto group. Previously under the CMS group umbrella, Hedin Bil picked up the Ford brand and are currently under way to launch their new concept stores all over Scandinavia. 

Limiter produced the event in which a select group of VIP customers were invited to a lunch at the new store. We created a musical landscape to be featured during the entire opening weekend, with focus on the amercan heritage from the 50's up until today. We also provided a stage with a massive LED-screen, a live band that made a rendition of a musical medley on the same american theme, and of course keynotes from Ford's Scandinavian CEO, the CEO of Hedin Bil and Cheif of operations at the new store. Food, music and cars in a beutiful mix, with a clear message of Ford as a brand with an extensive tradition of making excellent cars, and with a definite focus on all the details. We look forward to opening more Ford stores in 2017.