Girls who run the world

The annual "Ladies night" at Kinnarps interior is a much coveted event among all the female customers in the Gothenburg area. The large showroom just off Liseberg is the perfect setting for a night filled with networking, happenings, and entertainment. As the customers mingle among the pletora of furniture on display, local food suppliers, exibitors and entrepreneurs have a chance to make new b2b-connections. 

The theme for the evening was "pulse" so we chose a setup with a DJ-based live act known as "Hertzberg and friends" to keep a steady beat all night. Working seamlessly with DJ:s and live music is a good way to be able to keep a general beat in the background and at the same time bring some special flavour to other parts of the evening. In this case we added a kind of "Victoria's secret" touch as a local clothing brand took over the runway. Supported by DJ Hertzberg and saxophone player Dan Blaax, the show was a complete success. 

It's all a matter of understanding your crowd and adding the right kind of entertainment to it. That's why we love the crowd.