Back to the future
Ford Store Eklanda is the latest acquisition within the Hedin Bil auto group. Previously under the CMS group umbrella, Hedin Bil picked up the Ford brand and are currently under way to launch their new concept stores all over Scandinavia.
“Through the Ford store-concept our customers will experience an instant recognition, no matter what country, or which region you may be in. It’s also exclusively through the Ford Store concept that you will be able to test drive every model in the Ford range. No matter if it’s a commercial truck or a family wagon.”
Limiter produced the event in which a select group of VIP customers were invited to a lunch at the new store. We created a musical landscape to be featured during the entire opening weekend, with focus on the amercan heritage from the 50's up until today. We also provided a stage with a massive LED-screen, a live band that made a rendition of a musical medley on the same american theme, and of course keynotes from Ford's Scandinavian CEO, the CEO of Hedin Bil and Cheif of operations at the new store. Food, music and cars in a beutiful mix, with a clear message of Ford as a brand with an extensive tradition of making excellent cars, and with a definite focus on all the details. We look forward to opening more Ford stores in 2017.